Chris Andersson (Long Tail fame) quotes another blog entry: ”You’d be surprised at what people will consume when its free, regardless of the associated nausea.”
His post at: http://www.longtail.com/the_long_tail/2008/01/the-economics-a.html
I think I have more examples of this (free – ok’s almost anything), and will report back.
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mormors-hallon 
I agree his argument is sketchy in short format. We’ll see as he lays out supporting materinal at length in the upcoming book release, which Chris on his blog says should happen in the fall.
GillaGilla
I was surprised, by hearing the rather vague and contradictionary ideas he put forward in June last year. Have not followed his development since then, but I guess it is well worth dvelving into. In relation to my reflections at weconverse.
GillaGilla