lästips

Hilarious traffic patterns

More developed examples: vehicle displays and engagement with people in close proximity via social media; tightly choreographed driving to wow the audience. Already visible in a crude form in Tokyo, this will become more nuanced and globally mainstream. While ad agencies looking for an edge will get away with ConvoyAds for a while, in a race to the bottom, they will be rapidly become a social nuisance. However, over time the local authority’s own urban sensing platforms will allow them to leverage retroactive fines to the advertisers based on annoyance/engagement, creating a viable ad platform.

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